The first thing you should know about me is that I’m funny.

Not like, I’m good at telling a joke funny. No, I’m just funny.

When we were younger, everyone thought my younger brother was the funny one and I was the drama queen but honestly, I’d say I’m on par with his comedic levels now.

If this is the first time we’re meeting, hi!

I’m Rebecca professionally, but most people I know call me Becka or Becs so I guess it’s up to you what you’d rather say.

I could waffle on about myself for hours but I’ll try and keep this fairly concise whilst giving you a little insight into who I am.

As we get to know each other, you’ll realise I don’t like to be too serious when it comes to business.

I’m the girl who’ll be dressed casually during our calls and chatting to you as if we’ve known each other for years.


I don’t think there’s anything wrong with formal styles of coaching but I’d just much rather be myself than worry about how many times I’m using the word ‘like’ or dropping the occasional f bomb.

Before I started my first business as a social media manager, I’d had 17 different jobs in a variety of different industries. Considering this was over the course of 8 years, this would normally be quite alarming but what you don’t know (yet) is that some of these jobs overlapped and half of them were whilst I was travelling.

I was 21 the first time I took a solo trip. I landed in Bangkok after a 10 hour flight and spent the night crying in my bed in the ladies only dorm room.

After a week of adjusting to the humidity and culture, I fell in love with Thailand and ended up spending a year living on the island of Koh Tao where I worked at two bars and helped to run the tri-weekly pub crawl.

When island fever set in, I moved on to Sydney, Australia. However much I love the laid back life that comes with living on an island - the bare feet, no makeup, days spent in a bikini - I’m a city girl at heart.

I’ve since lived and worked in Melbourne and Cairns and even spent 3 months living with 4 people in a caravan made for 2, on a farm, to gain my second year visa. Picking oranges and cutting vines was not a highlight of my life.

My boyfriend Tom and I moved to the island of Utila, Honduras in February 2017 so Tom could pursue a career in scuba diving. Knowing that I didn’t want to go back to bartending, I used this opportunity to set up my own business as a ‘Freelance social media manager & consultant’.

Soon I had a handful of full time clients and a head full of anxiety, worry, stress and unhappiness.

Not my idea of success.

When you start a business, you have this fear that you won’t make enough money to pay your bills so you accept offers that you shouldn’t. You take on more work for less money for fear of ending up broke or with no experience or because you feel like you’re supposed to say yes to everyone that wants to work with you.

I knew that I couldn’t carry on this way so I spent some time trying to work out what my 3 biggest problems were and how I could solve them.

Problem 1: Pricing my services

I had absolutely no idea what I should be charging. However, what I did know was that I didn’t have time to take on any new clients but I still wasn’t earning enough money to support myself. Clearly I needed to up my rates but OMG HOW TERRIFYING.

Problem 2: Imposter Syndrome

Imposter syndrome, the friend that always puts you down but for some reason, you can’t figure out how to stop being friends anymore. Imposter syndrome was causing me to overdeliver, take on extra work (which I was obviously too scared to ask to be paid for) and leaving me feeling like I wasn’t doing a good enough job - despite the positive feedback from clients and incredible results on paper.

Problem 3: Attracting soulmate clients

For me, a soulmate client is someone who I click with instantly, whose business I love and believe in and someone who values, respects and trusts that I know what I’m doing. Sadly, I didn’t seem to be attracting many of those.

After I broke down what my problems were, I began to tackle them one by one.

I’d say the biggest game changer for me though, was learning to work on my mindset.

When I hired my first coach, I was encouraged to meditate daily, use affirmations to build my confidence and spend time each day putting myself before my business.

At first I was like, ‘hold up, you want me to not work so many hours? Have you SEEN how much I have to do?’

But, I’ll let you in on a little secret, taking more breaks and spending more time to focus on myself, did wonders for my confidence and self worth and actually gave me the courage to increase my prices by TEN TIMES.

Everytime imposter syndrome would show up, I’d say BYE FELICIA and carry on with what I was doing - A huge contrast to before when I’d start listening to that voice and end up going to bed for the afternoon because I just couldn’t face everything that was going on.

And soulmate clients? Oh they are a DREAM. I should know, because soon, they were the only ones I was signing.

Over a year into my business as a social media manager, I decided I needed to do something different.

I love giving advice and am often the person my friends come to when going through a break up, trouble at work, a major life decision or can’t decide which cocktail to order. Coaching people comes naturally to me and it’s something I feel so passionate about.

I’ve worked with two coaches myself so far and already know who coaches 3, 4 and 5 will be, because I’m a strong believer in learning from the people who were in your shoes but are now where you want to be.

As a Confidence & Mindset Coach, I work with new and experienced social media managers to help them charge their worth, feel confident in the services they offer, overcome imposter syndrome and attract soulmate clients with ease.

And I LOVE what I do.

I want to end this, what’s turned out to be quite long, introduction with one of my favourite, most powerful affirmations:

“I have the power to do the most incredible things”

And if I have the power, you my dear, have the power too.

Rebecca Hawkes


Undercharging? Over delivering? Saying yes to things you don't want to do? 

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