Why You Need to Be Using Video to Market Your Business

2017, the year of video. 

Facebook Live took off BIG TIME and became the easiest way for businesses to reach the masses. 

But how come so many people are still avoiding it? 

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The fear of getting visible is real. Trust me. 

The worry of what others think coupled with not knowing what to share, has caused so many of us to avoid the most powerful marketing tool out there. 

BUT, it's time to face that fear and take action - before you miss out on more potential clients and customers. 

In this video, I dive deeper into the effect Facebook Live and Instagram Stories can have on your business.  

Still not convinced? 

Check out the stats for this exact FB Live below 👇

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At this point, I had just over 300 page likes but was reaching thousands of people. 

Now I want to be transparent here, I did boost the post for £5 which increased the reach. 

This is the beauty of video marketing.

Video's perform so much better in adverts than images alone do. 

So if you have an advertising budget, running a FB Live as an ad a few days later is a fantastic way to boost your brand that little bit more. 

If you don't have the budget, you can still enjoy the organic results it delivers to you. 

(I also wouldn't recommend running ads unless you know what you're doing - you may as well just set fire to your ££'s)

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If you want to get started with video marketing, Instagram Stories is a great place to start. 

Build your confidence by sharing shorter videos that disappear after 24 hours. You can even hide behind a pretty filter! 

Not sure where to start? Here's 28 Insta Stories ideas to help you out.