Losing a client isn’t something we look forward to, is it?

I remember the first time a client ended their agreement. They were one of my first social media clients and instead of telling me they didn’t want to continue, they stopped responding to my emails and failed to pay their invoice that was due.

I felt like a failure.

With hindsight, this says way more about them that it did about me.

As is the nature of running a service based business, there will always come a time when your client doesn’t renew their agreement. Sometimes you’ll see it coming, other times - much like when the pandemic started - it’ll be a complete surprise.

A myth amongst new or unconfident social media managers is that the cheaper they are, the more clients will want to work with them.

So they charge low prices, often looking at what their competitors are charging, in the hopes that they’ll hear more yeses and earn more money. The problem is, when you charge lower prices, you then need more clients to hit your income goal.

One of my first clients as a Confidence & Pricing Coach came to me charging £50 a month for social media management. She had 37 clients and absolutely zero time for herself. She was understandably overwhelmed but felt scared that if she increased her prices, she wouldn’t sign any more clients.

When it comes to signing your first client as a social media manager, there are several things you need to have in place.

In this blog post, I’ll be sharing practical tips to help you find your first client as a social media manager alongside the mindset you need to adopt in order to make signing clients easier.

For the purpose of this article, I’m assuming you already have the skills to manage socials for your clients (no, you don’t need a degree!) so won’t be talking about how to become a social media manager.

Before you decide to sign your first client, as well as having the correct legal bits in place, you need to be crystal clear on these things:

You’re probably here for 3 reasons:

1. You’re thinking of becoming a social media manager and wondering whether it’s even possible for you (it is)

2. You’ve decided to become a social media manager and want to know how to get started

3. You know me from my podcast or you’re connected with me on socials and wanted to know a bit more about my story

In this blog post, I’m going to share with you why I decided to become a social media manager and how I got started.

Before I started my own business, I was really interested to read about other entrepreneur’s journeys and what made them take the leap into owning a business. Throughout my story, my hope is that you’ll find inspiration, motivation and feel empowered to go after your dreams too.

At 21, I went on my first solo backpacking trip and my love for travel was born.

Dream clients, dream life.

In order to get those dreamy clients and live that dreamy life, you have to have a vision.

When you have a vision in mind, you are more likely to feel motivated, to be productive and to feel confident about what you're doing because you'll know you're doing it for a purpose.

If we don't know what we want or we can't work out what we want, we procrastinate, we faff around doing tasks that don’t move us forward, we choose Netflix over action, and then that all leads to feelings of guilt that we’re not taking action. The feelings of guilt stop us moving forward and throw us into a downward spiral of self-criticism, judgement and comparisonitis.

How hard is it to take action when you lack confidence and feel like you’re not as good as your peers who are ‘killing it’ on Insta?