Your prices form the foundation of a successful social media management business.

But what most people do is create their packages first and look at their prices second.

This makes pricing your services stressful. It also leads to you not pricing in a way that supports you in creating the life you want to live.

In The Pricing Academy™ I teach you to do things the other way round.

If you start with your price, you know that every month you can hit your income goal without having to hustle, without feeling overwhelmed and without having to sign 15+ clients just to make the money you need to pay your bills.

In this series, I'm sharing with you my A-Z guide of pricing tips to help you price your services with confidence and feel more confident charging what you need to support yourself. Here are letters Y + Z.

Y is for You deserve clients + You need me, I don’t need you

You deserve to sign the clients that you want. You have experience, you know what you're doing, you get amazing results, you are worthy and deserving of the clients that you want. Please remember that.

You need me, I don't need you.

Remember that Ed Sheeran song? ‘You need me man, I don’t need you’.

In this series, I'm sharing with you my A-Z guide of pricing tips to help you price your services with confidence and feel more confident charging what you need to support yourself. Here are letters V-X.

V is for Value

To feel confident with your prices you need to know in your heart that you are delivering incredible value to your clients.

So let's say you’ve used my pricing formula and your platform price comes out at £500 per month. Then you get to decide what goes into the package. Remember, you can create a bespoke package for each client.

In this series, I'm sharing with you my A-Z guide of pricing tips to help you price your services with confidence and feel more confident charging what you need to support yourself. Here are letters S-U.

S is for Selling is Serving

I know some of you really struggle with selling, I know you feel icky, and you worry that you're going to be sleazy. But you are not. You have a service that is going to change the game for your client’s businesses.

You have a service that can completely transform somebody else's business. You can help them bring in more money, you can help them bring in more leads, you can help them build a presence, you can help them do so many things with the offer that you have.

In this series, I'm sharing with you my A-Z guide of pricing tips to help you price your services with confidence and feel more confident charging what you need to support yourself. Here are letters P-R.

P is for creating Packages

I’m not a fan of hourly rates because when you charge an hourly rate, the better you get at the job, the less you get paid.

This is why I encourage my community and members of The Pricing Academy® to create packages instead. After you’ve used my pricing formula to work out your platform price, you create a package full of value that reflects the amount you’re going to charge.

In this series, I'm sharing with you my A-Z guide of pricing tips to help you price your services with confidence and feel more confident charging what you need to support yourself. Here are letters M-O.

M is for Monthly minimums

When I say monthly minimums, I mean monthly minimum agreements.

What I see a lot of social media managers do, especially in the early stages, is just offering clients a month to month rolling contract. But what that does is put a lot more pressure on you to constantly be looking for clients. You constantly have in the back of your mind that you’ve only got the client for a month and you worry “what if they don't continue?”.

In this series, I'm sharing with you my A-Z guide of pricing tips to help you price your services with confidence and feel more confident charging what you need to support yourself. Here are letters J-L.

J is for ad-Just (adjust)

This question comes up quite a lot with social media managers in my community: “how often should I adjust my prices?”

Your income goal is going to change pretty regularly. Your personal expenses might change and as your business grows, your expenses might change too, especially if you're investing in courses or coaching or you want to start outsourcing some tasks.

In this series, I'm sharing with you my A-Z guide of pricing tips to help you price your services with confidence and feel more confident charging what you need to support yourself. Here are letters G-H.

G is for Go All In

Now this doesn't mean hustling.

That doesn't mean overworking and overwhelming yourself.

This is about you putting in the energy, effort and passion into the clients that you’re working with. When you go all in for a client, you’re so focused on them for the time that you’re working with them, that you’re able to get better results for them.

In this series, I'm sharing with you my A-Z guide of pricing tips to help you price your services with confidence and feel more confident charging what you need to support yourself. Here are letters D-F.

D is for Dreaming

You need to spend some time dreaming about what you actually want your life to look like.

You need to have an idea of your big vision so that you can create your price based on what you’re aiming to achieve, the amount of money that you want to bring in and the lifestyle you want to live.

If you don't have a clear vision, if you don't have a clear dream, or an idea of what you're working towards, chances are, you’ll be priced too low. Which means you're going to need a lot more clients to hit your income goal.

In this series, I'm sharing with you my A-Z guide of pricing tips to help you price your services with confidence and feel more confident charging what you need to support yourself. Let’s kick things off with letters A-C.

A is for Acceptance

In order to price your services with confidence, you need to accept these two important things:

1: To run a successful business, you need to take money from people on a regular basis in exchange for the services that you're providing

2: You deserve to be paid for your services

When you started your business as a social media manager, I bet you had a vision of how your life was going to be.

4 hour work days. Weekends at the beach. Sunset cocktails. Spontaneous trips to a new city or country. All whilst supporting dreamy clients and making a helluva lot more than your 9 to 5.

That was my vision.

Whether you share the same aspirations as me or your dream life looks more like being there for the school run and spending more time with your kids before they leave for uni, my guess is, it didn’t quite work out that way.

Perhaps, like me, you ended up hustling 10-12 hour days because you wanted to prove to yourself, your family and your clients that you were committed to being a success.

There are many obvious reasons for increasing your prices as a social media manager: you make more money, need less clients and therefore have more freedom to enjoy your life.

Which is why most of us start a business in the first place.

But what about the unknown benefits of increasing your prices? The things that people don’t think about?

The biggest hurdle social media managers have to overcome when pricing their services is fear.

You're afraid of judgement from your peers, family or friends.

You're worried no one will ever sign up again if you dare charge more.

You get scared that if people pay you more you won't deliver the results they want.

You have your imposter saying things like "who do you think you are charging that much?!".