DON'T CHARGE AN HOURLY RATE, DO THIS INSTEAD
DON'T CHARGE AN HOURLY RATE, DO THIS INSTEAD

In this series, I'm sharing with you my A-Z guide of pricing tips to help you price your services with confidence and feel more confident charging what you need to support yourself. Here are letters P-R.

P is for creating Packages

I’m not a fan of hourly rates because when you charge an hourly rate, the better you get at the job, the less you get paid.

This is why I encourage my community and members of The Pricing Academy® to create packages instead. After you’ve used my pricing formula to work out your platform price, you create a package full of value that reflects the amount you’re going to charge.

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Social media manager, Pricing, BusinessRebecca HawkesComment
WHY YOU SHOULD NEVER DROP YOUR PRICE AS A SOCIAL MEDIA MANAGER
WHY YOU SHOULD NEVER DROP YOUR PRICE AS A SOCIAL MEDIA MANAGER

In this series, I'm sharing with you my A-Z guide of pricing tips to help you price your services with confidence and feel more confident charging what you need to support yourself. Here are letters M-O.

M is for Monthly minimums

When I say monthly minimums, I mean monthly minimum agreements.

What I see a lot of social media managers do, especially in the early stages, is just offering clients a month to month rolling contract. But what that does is put a lot more pressure on you to constantly be looking for clients. You constantly have in the back of your mind that you’ve only got the client for a month and you worry “what if they don't continue?”.

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Social media manager, Pricing, BusinessRebecca HawkesComment
WHY YOU NEED TO KEEP IT SIMPLE TO CONVERT MORE CLIENTS AS A SOCIAL MEDIA MANAGER
WHY YOU NEED TO KEEP IT SIMPLE TO CONVERT MORE CLIENTS AS A SOCIAL MEDIA MANAGER

In this series, I'm sharing with you my A-Z guide of pricing tips to help you price your services with confidence and feel more confident charging what you need to support yourself. Here are letters J-L.

J is for ad-Just (adjust)

This question comes up quite a lot with social media managers in my community: “how often should I adjust my prices?”

Your income goal is going to change pretty regularly. Your personal expenses might change and as your business grows, your expenses might change too, especially if you're investing in courses or coaching or you want to start outsourcing some tasks.

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Social media manager, Pricing, BusinessRebecca HawkesComment
HOW TO WORK OUT YOUR INCOME GOAL AS A SOCIAL MEDIA MANAGER
HOW TO WORK OUT YOUR INCOME GOAL AS A SOCIAL MEDIA MANAGER

In this series, I'm sharing with you my A-Z guide of pricing tips to help you price your services with confidence and feel more confident charging what you need to support yourself. Here are letters G-H.

G is for Go All In

Now this doesn't mean hustling.

That doesn't mean overworking and overwhelming yourself.

This is about you putting in the energy, effort and passion into the clients that you’re working with. When you go all in for a client, you’re so focused on them for the time that you’re working with them, that you’re able to get better results for them.

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Social media manager, Pricing, BusinessRebecca HawkesComment
LEARN WHAT TO CHARGE FOR SOCIAL MEDIA MANAGEMENT WITH THIS PRICING FORMULA
LEARN WHAT TO CHARGE FOR SOCIAL MEDIA MANAGEMENT WITH THIS PRICING FORMULA

In this series, I'm sharing with you my A-Z guide of pricing tips to help you price your services with confidence and feel more confident charging what you need to support yourself. Here are letters D-F.

D is for Dreaming

You need to spend some time dreaming about what you actually want your life to look like.

You need to have an idea of your big vision so that you can create your price based on what you’re aiming to achieve, the amount of money that you want to bring in and the lifestyle you want to live.

If you don't have a clear vision, if you don't have a clear dream, or an idea of what you're working towards, chances are, you’ll be priced too low. Which means you're going to need a lot more clients to hit your income goal.

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Social media manager, Pricing, BusinessRebecca HawkesComment
HOW TO FEEL CONFIDENT PRICING YOUR SERVICES AS A SOCIAL MEDIA MANAGER
HOW TO FEEL CONFIDENT PRICING YOUR SERVICES AS A SOCIAL MEDIA MANAGER

In this series, I'm sharing with you my A-Z guide of pricing tips to help you price your services with confidence and feel more confident charging what you need to support yourself. Let’s kick things off with letters A-C.

A is for Acceptance

In order to price your services with confidence, you need to accept these two important things:

1: To run a successful business, you need to take money from people on a regular basis in exchange for the services that you're providing

2: You deserve to be paid for your services

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Social media manager, Pricing, BusinessRebecca HawkesComment
WHEN'S THE RIGHT TIME TO INCREASE YOUR PRICES?
WHEN'S THE RIGHT TIME TO INCREASE YOUR PRICES?

When you started your business as a social media manager, I bet you had a vision of how your life was going to be.

4 hour work days. Weekends at the beach. Sunset cocktails. Spontaneous trips to a new city or country. All whilst supporting dreamy clients and making a helluva lot more than your 9 to 5.

That was my vision.

Whether you share the same aspirations as me or your dream life looks more like being there for the school run and spending more time with your kids before they leave for uni, my guess is, it didn’t quite work out that way.

Perhaps, like me, you ended up hustling 10-12 hour days because you wanted to prove to yourself, your family and your clients that you were committed to being a success.

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Business, Social media manager, PricingRebecca HawkesComment
5 REASONS YOU'RE NOT SIGNING CLIENTS AS A SOCIAL MEDIA MANAGER
5 REASONS YOU'RE NOT SIGNING CLIENTS AS A SOCIAL MEDIA MANAGER

Ready to talk about why you’re not converting leads into paying clients?

If you’re attracting leads and receiving enquiries into your inbox but you’re struggling to convert them into paying clients, chances are, it’s for one of these 5 reasons.

When I became a social media manager in 2017, I had enquiry after enquiry land in my inbox. The truth was, I was great at organically attracting clients through the content I shared but I sucked at converting them into paying clients.

Time and time again, I’d be met with a “I’ll leave it for now” email or worse, once I’d sent off the proposal I spent hours working on, I’d be ghosted completely.

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Business, Social media manager, Finding clients, Self belief, Pricing, ConfidenceRebecca HawkesComment
6 STEPS TO STOPPING THE PANIC WHEN YOU'VE LOST A CLIENT
6 STEPS TO STOPPING THE PANIC WHEN YOU'VE LOST A CLIENT

Losing a client isn’t something we look forward to, is it?

I remember the first time a client ended their agreement. They were one of my first social media clients and instead of telling me they didn’t want to continue, they stopped responding to my emails and failed to pay their invoice that was due.

I felt like a failure.

With hindsight, this says way more about them that it did about me.

As is the nature of running a service based business, there will always come a time when your client doesn’t renew their agreement. Sometimes you’ll see it coming, other times - much like when the pandemic started - it’ll be a complete surprise.

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Business, Social media manager, Finding clientsRebecca HawkesComment
3 REASONS POTENTIAL CLIENTS WANT YOU TO INCREASE YOUR PRICES
3 REASONS POTENTIAL CLIENTS WANT YOU TO INCREASE YOUR PRICES

A myth amongst new or unconfident social media managers is that the cheaper they are, the more clients will want to work with them.

So they charge low prices, often looking at what their competitors are charging, in the hopes that they’ll hear more yeses and earn more money. The problem is, when you charge lower prices, you then need more clients to hit your income goal.

One of my first clients as a Confidence & Pricing Coach came to me charging £50 a month for social media management. She had 37 clients and absolutely zero time for herself. She was understandably overwhelmed but felt scared that if she increased her prices, she wouldn’t sign any more clients.

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Business, Social media manager, Finding clientsRebecca HawkesComment
THE ONE THING YOU NEED TO SIGN DREAM CLIENTS
THE ONE THING YOU NEED TO SIGN DREAM CLIENTS

Signing clients is often the biggest struggle for us as social media managers. 

We get social media, we know how powerful it is and we know what works but for some reason, when it comes to our own business, we forget everything we know and sit in struggle for months. 

Maybe you’ve just completed your training to become a social media manager but were never actually told HOW to get clients. 

Maybe you’re self taught, can grow a huge following but no one actually wants to buy.

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Business, Confidence, Finding clients, Social media managerRebecca HawkesComment
5 UNKNOWN BENEFITS OF INCREASING YOUR PRICES
5 UNKNOWN BENEFITS OF INCREASING YOUR PRICES

There are many obvious reasons for increasing your prices as a social media manager: you make more money, need less clients and therefore have more freedom to enjoy your life.

Which is why most of us start a business in the first place.

But what about the unknown benefits of increasing your prices? The things that people don’t think about?

The biggest hurdle social media managers have to overcome when pricing their services is fear.

You're afraid of judgement from your peers, family or friends.

You're worried no one will ever sign up again if you dare charge more.

You get scared that if people pay you more you won't deliver the results they want.

You have your imposter saying things like "who do you think you are charging that much?!".

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Business, Social media manager, PricingRebecca Hawkes Comment
DON'T LOWER YOUR PRICES, DO THESE 3 THINGS INSTEAD
DON'T LOWER YOUR PRICES, DO THESE 3 THINGS INSTEAD

Pricing stops many social media managers in their tracks.

You may spend a few weeks increasing your confidence, finally feel like you can increase your price and then no one signs up within the first week.

So you instantly want to lower your prices back down.

Here’s the thing, it’s going to take you just as much time, energy and effort to sign a new client at £200 per platform as it would £600 per platform. And my guess is, you’d much rather a handful of higher paying clients than armfuls of lower paying clients that just about cover your bills…

So before you think about dropping your price just to hear a yes, do these 3 things instead.

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Business, Social media manager, Pricing, Self worth, Imposter syndrome, ConfidenceRebecca HawkesComment
11 COMMON PRICING QUESTIONS FROM SOCIAL MEDIA MANAGERS, ANSWERED
11 COMMON PRICING QUESTIONS FROM SOCIAL MEDIA MANAGERS, ANSWERED

I recently asked my Instagram community what their biggest struggles were when it came to pricing their services as a social media manager and in this blog post, I’ll be answering their questions and a few of the most common ones I get as a Pricing Coach.

Let’s dive straight in:

I’m not sure what the ‘right’ price point is

This is such a common question and I’m sure one every single social media manager has asked at some point in their journey.

The truth is, the only ‘right’ price point is the one that supports you and your needs.

There’s no magic, universal price that all social media managers should be charging.

Your price comes from two things:

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Business, Social media manager, Pricing, Self worth, Imposter syndromeRebecca HawkesComment
HOW TO GENERATE CONSISTENT INCOME AS A SOCIAL MEDIA MANAGER
HOW TO GENERATE CONSISTENT INCOME AS A SOCIAL MEDIA MANAGER

One of our biggest concerns as social media managers is generating consistent income.

We don’t want to be stuck in the feast or famine cycle, spending hours and hours each month searching desperately for new clients before our current client finishes their month with us.  

We want to feel secure in the knowledge that money is coming in each and every month.

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Business, Confidence, Pricing, Social media managerRebecca HawkesComment
3 PROBLEMS A NEW SOCIAL MEDIA MANAGER FACES & HOW TO OVERCOME THEM
3 PROBLEMS A NEW SOCIAL MEDIA MANAGER FACES & HOW TO OVERCOME THEM

When I became a social media manager I soon found that instead of the laidback, 4 hour work day I was expecting, I had a handful of full time clients, a head full of anxiety and a heart full of regret.

When you start a business, you fear that you won’t make enough money to pay your bills so you accept offers that you shouldn’t. You take on more work for less money because you feel like you’re supposed to say yes to everyone that wants to work with you.

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Pricing, Self worth, Social media manager, Imposter syndrome, Confidence, Business, Finding clientsRebecca HawkesComment
4 THINGS YOU NEED TO ACHIEVE YOUR GOALS
4 THINGS YOU NEED TO ACHIEVE YOUR GOALS

Goal setting has always been something I’m good at. I can set goals for days but the problem I always had was being able to put a big fat tick next to them.

For a long time, I couldn’t work out why I was failing so much and when I sat down to review my 2018 goals and realised I hadn’t achieved ANY of them, I knew I needed to work out where I was going wrong.

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Business, Confidence, Finding clients, Mindset work, Social media managerRebecca HawkesComment
HOW TO GET YOUR FIRST CLIENT AS A SOCIAL MEDIA MANAGER
HOW TO GET YOUR FIRST CLIENT AS A SOCIAL MEDIA MANAGER

When it comes to signing your first client as a social media manager, there are several things you need to have in place.

In this blog post, I’ll be sharing practical tips to help you find your first client as a social media manager alongside the mindset you need to adopt in order to make signing clients easier.

For the purpose of this article, I’m assuming you already have the skills to manage socials for your clients (no, you don’t need a degree!) so won’t be talking about how to become a social media manager.

Before you decide to sign your first client, as well as having the correct legal bits in place, you need to be crystal clear on these things:

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Business, Social media manager, Finding clientsRebecca Hawkes Comments
HOW TO EARN MORE MONEY AS A SOCIAL MEDIA MANAGER
HOW TO EARN MORE MONEY AS A SOCIAL MEDIA MANAGER

The biggest mistake people make when it comes to earning more money is thinking that all they need to do is sign more clients.

But there’s a crucial step missing.

Let’s say you’re currently earning £1,500 a month but your goal is to double that and start earning £3,000 a month. And we’ll say that you’re currently charging £300 per platform.

Right now, you’re managing 5 platforms for 5 different clients. Which is great, but you do have your days where you feel a bit overwhelmed with everything you’re doing.

To achieve your goal of £3,000 a month (which - let’s be honest - you plucked out of thin air), you’d need to sign another 5 clients.

Honest question: How would you feel managing 10 different platforms/clients?

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Confidence, Business, Pricing, Social media managerRebecca HawkesComment
PRICING TIPS FOR SOCIAL MEDIA MANAGERS: AN A-Z GUIDE
PRICING TIPS FOR SOCIAL MEDIA MANAGERS: AN A-Z GUIDE

Pricing is probably my favourite topic to talk about.

When I started my business as a social media manager, I didn’t have a clue about pricing.

I undercharged for my services, I’d drop the price if asked to and I spent more time stressing about how much I should ask for that in the end, whenever I’d receive an enquiry, I’d get a huge dollop of anxiety on the side.

Undercharging for our services and stressing about our price tag is common, especially for us women. I’m on a mission to end pricing struggles for social media managers so they can start earning what they deserve, making the money they need and therefore creating the life of their dreams.

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Business, Confidence, Pricing, Self worth, Social media managerRebecca HawkesComment