Posts in Self worth
PRICING TIPS FOR SOCIAL MEDIA MANAGERS: AN A-Z GUIDE

Pricing is probably my favourite topic to talk about.

When I started my business as a social media manager, I didn’t have a clue about pricing.

I undercharged for my services, I’d drop the price if asked to and I spent more time stressing about how much I should ask for that in the end, whenever I’d receive an enquiry, I’d get a huge dollop of anxiety on the side.

Undercharging for our services and stressing about our price tag is common, especially for us women. I’m on a mission to end pricing struggles for social media managers so they can start earning what they deserve, making the money they need and therefore creating the life of their dreams.

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HOW I WENT FROM CHARGING £37.50 TO £400 PER PLATFORM AS A SOCIAL MEDIA MANAGER

In February 2017, I launched my business as a social media manager and a few weeks later, one of my friends got in touch about me launching and managing a Twitter and Pinterest account for her business.

In my excitement to have my first official paying client and wanting to give my friend a good deal (mates rates and all that), I charged just £75 a month to manage BOTH platforms.

What’s even worse than charging peanuts for a shit tonne of work is that I actually gave her a whole month FREE because imposter syndrome got in my head, telling me I hadn’t done enough.

The truth was, I’d found it so easy to set up and optimise both accounts, I didn’t feel like I could call it work. How could I charge for something that came so easy for me?

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WHAT IS CONFIDENCE & HOW YOU CAN EASILY CREATE MORE OF IT

I wasn't always this confident.

When I was younger, I believed you either had confidence or you didn't. I had no idea that confidence was something you could create.

A combination of anxiety, desperately wanting to fit in and spending far too much time worrying what people thought of me, meant my confidence levels, for the most part, were pretty low.

And when my phobia of sick began to get worse as I entered my teens, my low self esteem increased and I felt terrified of the world.

If someone spoke to me before I’d had time to rehearse a response in my mind, I’d panic and spend the entire conversation worrying that I’d said the wrong thing or convincing myself that they’d think I was a complete weirdo. Or worse, rude.

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WHO AM I TO BE SUCCESSFUL?: HOW TO OVERCOME THE LIMITING BELIEFS THAT HOLD US BACK FROM THE SUCCESS WE DESERVE

If you’re an entrepreneur, chances are this has happened to you.

You thought of an idea - either a new business or a new service/product within that business - got lost in a whirlwind of passion, excitement and enthusiasm for how you’d bring it to life.

You spent hours mapping things out, creating a task list for all the steps you needed to take and had an excitable conversation with someone you love (who still doesn’t really ‘get’ what you do) about this awesome thing.

You couldn’t sleep, you forgot to eat - you were so engrossed in making your dream come to life.

But then you stopped.

You woke up one morning feeling less excited, less passionate.

Doubts started to creep in.

What ifs started to show up.

Overwhelm hit you like a ten tonne truck.

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TACKLE IMPOSTER SYNDROME IN 10 SIMPLE STEPS

Imposter syndrome is common amongst social media managers and can be a huge reason for why we’re not signing the clients we want, showing up online or charging our worth. 

When I started my business as a social media manager in 2017, I’d never heard of imposter syndrome. 

But I was experiencing a lot of self doubt, thoughts of ‘who am I to be doing this?’, worrying constantly that the (great) results I was getting for clients weren’t good enough and when I was finding things simple and easy to do, I felt like a fraud. 

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HOW TO MASTER YOUR MINDSET WITH AUDIBLE

As a Confidence Coach, I talk about the importance of working on your mindset a lot. Just like our bodies need a regular workout to stay healthy and full of energy, our minds do too.

Activities such as journaling, repeating positive affirmations and meditation are all great ways to increase your confidence and keep anxiety at bay but what can you do when you don’t have much time or you’re sat on a plane and accidently packed your journal in your suitcase?

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